Top Unpackings
Your Life, Your Cult | Why Being Authentically You is the Most Unhinged Rebellion (Very Nice!)
You scroll. Everyone's perfectly posed, perfectly filtered. Their hobbies are curated.…
Why Your Notifications Are Secretly Training You (And How to Win Back Your Brain)
Ping! Buzz! Ding! Sound familiar? It's the symphony of the modern…
Why Your Fandom Feels Like a Secret Society | The Psychology of Obsession (Very Nice! We Get It.)
Ever found yourself muttering cryptic phrases that only your people understand?…
Why Your Car Has a Name (And Your Toaster Has Feelings)
Your Wi-Fi router is acting stubborn. Your phone is being "moody."…
Latest Posts
The ‘Auto-Play’ Brain | Why You Can’t Stop at Just One Episode
Ever sat down for “just one episode” and emerged three…
The ‘Restless Relaxer’ Brain | Why You Can’t Sit Still Even When You’re Resting
Ever sat down to “relax” only to feel twitchy, guilty,…
The ‘Proud Parent’ Brain | Why You Think That Wobbly Thing You Made Is Perfect
Ever feel a surge of irrational pride over the wobbly…
The ‘Digital Doppelgänger’ Brain | Why Seeing Yourself Online Feels Weirdly Unreal
Ever feel weird seeing yourself in an old tagged photo,…
The ‘Energy Vampire’ Brain | Why Some People Drain You (And How to Recharge)
Ever feel mysteriously exhausted after talking to certain people? That’s…
The ‘Clickbait’ Brain | Why Your Finger Clicks When Your Mind Says No
Ever feel an irresistible urge to click on a headline,…
The ‘Digital Hype’ Brain | Why We Fall for the Next Big Thing (And Why Our Brains Get Bored)
EEver get hooked on a new app, a crypto trend,…
The ‘Reaction GIF’ Brain | Why We Outsource Our Feelings to Memes
Ever dropped the perfect SpongeBob GIF instead of explaining your…
The ‘I Got This’ Brain | Why You Overestimate Your Control Over Everything
The “I Got This” Brain is why you feel you…
The ‘Patchwork Identity’ Brain | Why You Feel Like Different People in Different Groups
The “Patchwork Identity Brain” is why you feel like one…