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The ‘Better the Devil You Know’ Brain | Why Change Feels Like a Threat (Status Quo Bias)

Status Quo Bias is a cognitive bias where people exhibit a strong, irrational preference for…

The ‘Relative Value’ Brain | How to Make Anything Look Cheap (The Contrast Principle)

"The mind is its own place, and in itself can make a heaven of hell,…

The ‘Karma-Police’ Brain | Why You Blame Victims for Their Misfortune (The Just-World Hypothesis)

The Just-World Hypothesis is the cognitive bias that leads people to believe that the world…

The 99 Percent Trap Why You Never Feel Finished (Zeno’s Paradox)

"That which is in locomotion must arrive at the half-way stage before it arrives at…