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The ‘My Own Universe’ Brain | Why You Only See What You Already Believe (And How to Jump the Fence)

Your brain is a self-serving editor, a ‘My Own Universe’ Brain that actively seeks out…

The ‘Invisible Gorilla’ Brain | Why You Don’t See What’s Right in Front of You (Inattentional Blindness)

Inattentional Blindness is the failure to perceive an unexpected stimulus that is in plain sight,…

The ‘Rookie-God’ Brain | Why the Dumbest People Are the Most Confident (The Dunning-Kruger Effect)

The ‘Rookie-God’ Brain suffers from the Dunning-Kruger Effect | the less competent you are, the…

The Spiral of Stuff | Why One New Purchase Ruins Your Life (The Diderot Effect)

"It is the privilege of the gods to want nothing, and of godlike men to…