Zenith

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The ‘They Happen Together!’ Brain | Why We Think Correlation is Causation (The Cum Hoc Fallacy)

The Cum Hoc Ergo Propter Hoc fallacy occurs when one assumes that because two things…

The ‘Better the Devil You Know’ Brain | Why Change Feels Like a Threat (Status Quo Bias)

Status Quo Bias is a cognitive bias where people exhibit a strong, irrational preference for…

The ‘That’s So Me’ Brain | Why You Believe Vague Fortunes (The Barnum Effect)

The Barnum Effect is the phenomenon where individuals believe that highly general personality descriptions, often…

The Cosmic Debt | Why You Fear Being Too Happy (Equilibrium Anxiety)

Equilibrium Anxiety is the psychological suspicion that a period of high success must be "paid…