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The ‘Just Five Minutes More’ Brain | Why Everything Takes Longer Than Planned (The Planning Fallacy)

The Planning Fallacy is a predictable cognitive bias that causes people to systematically underestimate the…

The ‘It Was Better Back Then’ Brain | Why Your Memories Always Look Rosier Than Reality (Rosy Retrospection)

Rosy Retrospection is the psychological bias that makes us remember past experiences more favorably than…

The ‘They Must Be Right!’ Brain | Why You Agree with the Group, Even When You Know It’s Wrong (The Asch Effect)

The Asch Effect describes the tendency of people to yield to group pressure in a…

The ‘Phantom Friend’ Brain | Why You Love People Who Don’t Know You (Parasocial Relationships)

"We are lonely, but we are afraid of intimacy. And so from this, we create…