Zenith

Top Unpackings

Mind Buzz

The ‘Happy-Then-Empty’ Brain | Why Your Joy Fades Fast (The Hedonic Treadmill)

The Hedonic Treadmill is the tendency for humans to quickly return to a relatively stable…

The ‘Invisible Guardian’ Brain | Why Survivors Meet a Phantom Friend (The Third Man Factor)

The Third Man Factor is a phenomenon reported by climbers, divers, and explorers where, in…

The ‘Upgrade Spiral’ Brain | Why One Purchase Ruins Your Life (The Diderot Effect)

"I was the absolute master of my old dressing gown, but I have become a…

The ‘Pretty is Good’ Brain | Why You Trust Attractive People (The Halo Effect)

The Halo Effect is a cognitive bias in which an observer's overall impression of a…