Zenith

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Mind Buzz

The Character Assassination Brain | Why You Judge Others Too Harshly (Fundamental Attribution Error)

"The person who is not a friend to himself is also an enemy to mankind."…

The ‘First Number Wins’ Brain | Why Initial Prices Control Your Budget (The Anchoring Bias)

The Anchoring Bias is a cognitive bias that causes decisions to be unduly influenced by…

The ‘Just Five Minutes More’ Brain | Why Everything Takes Longer Than Planned (The Planning Fallacy)

The Planning Fallacy is a predictable cognitive bias that causes people to systematically underestimate the…

The ‘Pretty is Good’ Brain | Why You Trust Attractive People (The Halo Effect)

The Halo Effect is a cognitive bias in which an observer's overall impression of a…