Top Unpackings
Your Life, Your Cult | Why Being Authentically You is the Most Unhinged Rebellion (Very Nice!)
You scroll. Everyone's perfectly posed, perfectly filtered. Their hobbies are curated.…
Why Your Notifications Are Secretly Training You (And How to Win Back Your Brain)
Ping! Buzz! Ding! Sound familiar? It's the symphony of the modern…
Why Your Fandom Feels Like a Secret Society | The Psychology of Obsession (Very Nice! We Get It.)
Ever found yourself muttering cryptic phrases that only your people understand?…
Why Your Car Has a Name (And Your Toaster Has Feelings)
Your Wi-Fi router is acting stubborn. Your phone is being "moody."…
Latest Posts
The ‘Self-Sabotage’ Loop | Why You Know What to Do But Can’t Do It (Akrasia)
"Knowing what is good is not enough; we must also…
The ‘Center of the Universe’ Brain | Why You Think Everyone Is Watching You (The Spotlight Effect)
The Spotlight Effect is the psychological tendency to overestimate the…
The ‘Pretty is Good’ Brain | Why You Trust Attractive People (The Halo Effect)
The Halo Effect is a cognitive bias in which an…
The ‘I’ve Come Too Far!’ Brain | Why We Double Down on Losing Bets (Sunk Cost Fallacy)
The Sunk Cost Fallacy is the logical error of continuing…
The ‘They’re Just Lazy!’ Brain | Why We Judge Others, But Excuse Ourselves (Fundamental Attribution Error)
The Fundamental Attribution Error (FAE) is the tendency to assign…
The ‘They Must Be Right!’ Brain | Why You Agree with the Group, Even When You Know It’s Wrong (The Asch Effect)
The Asch Effect describes the tendency of people to yield…
The ‘Mind Over Reality’ Brain | How Your Expectations Force People to Behave Exactly As You Predict (Self-Fulfilling Prophecy)
A Self-Fulfilling Prophecy is a prediction that comes true not…
The ‘It Was Better Back Then’ Brain | Why Your Memories Always Look Rosier Than Reality (Rosy Retrospection)
Rosy Retrospection is the psychological bias that makes us remember…
The ‘They Happen Together!’ Brain | Why We Think Correlation is Causation (The Cum Hoc Fallacy)
The Cum Hoc Ergo Propter Hoc fallacy occurs when one…
The ‘I’m an Expert!’ Brain | Why Incompetent People Think They’re Brilliant (The Dunning-Kruger Effect)
The Dunning-Kruger Effect is a cognitive bias where the least…