Modern Madness
The Luminal Standard | Why Bio-Industrial Lighting is Essential
"To control the light is to control the frequency of the mind." - The Luminal Directive Bio-Industrial Lighting is the use of high-intensity, frequency-specific light to optimize neural performance. Standard…
Top Unpackings
The Spiral of Stuff | Why One New Purchase Ruins Your Life (The Diderot Effect)
"It is the privilege of the gods to want nothing, and of…
The ‘Upgrade Spiral’ Brain | Why One Purchase Ruins Your Life (The Diderot Effect)
"I was the absolute master of my old dressing gown, but I…
The ‘Backfire’ Brain | Why Fixing a Problem Often Makes It Worse (The Cobra Effect)
"Show me the incentive and I will show you the outcome." —…
The ‘Analysis Paralysis’ Brain | Why More Options Make You Miserable (The Paradox of Choice)
"Learning to choose is hard. Learning to choose well is harder. And…
Latest Modern Madness
The ‘That’s So Me’ Brain | Why You Believe Vague Fortunes (The Barnum Effect)
The Barnum Effect is the phenomenon where individuals believe that…
The ‘Nagging To-Do List’ Brain | Why Unfinished Tasks Haunt You (The Zeigarnik Effect)
The Zeigarnik Effect is a memory phenomenon where people are…
The ‘Groupthink Glitch’ | When Your Eyes Lie To Your Brain (The Asch Conformity Experiment)
The Asch Conformity Experiment demonstrated that individuals will often conform…
The ‘Somebody Else’ Brain | Why Crowds Freeze in Emergencies (The Bystander Effect)
The Bystander Effect is a social psychological phenomenon in which…
The ‘Headline Hysteria’ Brain | Why You Fear Sharks, Not Stairs (Availability Heuristic)
The Availability Heuristic is a cognitive bias where we overestimate…
The ‘Echo Chamber’ Brain | Why Groups Make Terrible Decisions (Groupthink)
Groupthink is a psychological phenomenon where the desire for conformity…
The ‘Mob-Mind’ Brain | How Anonymity Turns You Into A Digital Barbarian (Deindividuation)
Deindividuation is the psychological state where individuals lose self-awareness and…
The ‘Aha-Wait-No’ Brain | Why You Think You Know Everything Until You Have to Explain It
The ‘Aha-Wait-No’ Brain is what happens when your intellectual ego…
The ‘Uninvited DJ’ Brain | Why That One Song Is Living In Your Head (And Refuses to Pay Rent)
Your brain just hit repeat. That song stuck on an…
The ‘Fake Expert’ Brain | Why You Believe Something You Hear Over and Over Again
Ever feel like a fact is true just because you've…