Modern Madness
The Luminal Standard | Why Bio-Industrial Lighting is Essential
"To control the light is to control the frequency of the mind." - The Luminal Directive Bio-Industrial Lighting is the use of high-intensity, frequency-specific light to optimize neural performance. Standard…
Top Unpackings
The ‘Upgrade Spiral’ Brain | Why One Purchase Ruins Your Life (The Diderot Effect)
"I was the absolute master of my old dressing gown, but I…
The ‘I’ve Come Too Far!’ Brain | Why We Double Down on Losing Bets (Sunk Cost Fallacy)
The Sunk Cost Fallacy is the logical error of continuing a behavior…
The ‘They Happen Together!’ Brain | Why We Think Correlation is Causation (The Cum Hoc Fallacy)
The Cum Hoc Ergo Propter Hoc fallacy occurs when one assumes that…
The Luminal Standard | Why Bio-Industrial Lighting is Essential
"To control the light is to control the frequency of the mind."…
Latest Modern Madness
The ‘Doubling-Down’ Brain | Why Facts Can Make You Stick to Your Story
Ever get in an argument and feel your opinion getting…
The ‘Happiness Reset’ Brain | Why Getting Everything You Want Doesn’t Make You Happy
Ever get a promotion or a new car and feel…
The ‘Default’ Brain | Why You Just Can’t Change the Pre-Set Option
Ever sign up for a service and never bother to…
The ‘Optimistic Procrastinator’ Brain | Why You Think a Two-Hour Job Takes Twenty Minutes
Ever plan to get a huge project done in one…
The ‘Halo’ Brain | Why a Single Good Trait Blinds You to Everything Else
Ever think a brand is trustworthy just because their logo…
The ‘Auto-Play’ Brain | Why You Can’t Stop at Just One Episode
Ever sat down for “just one episode” and emerged three…
The ‘Proud Parent’ Brain | Why You Think That Wobbly Thing You Made Is Perfect
Ever feel a surge of irrational pride over the wobbly…
The ‘Digital Doppelgänger’ Brain | Why Seeing Yourself Online Feels Weirdly Unreal
Ever feel weird seeing yourself in an old tagged photo,…
The ‘Reaction GIF’ Brain | Why We Outsource Our Feelings to Memes
Ever dropped the perfect SpongeBob GIF instead of explaining your…
The ‘Spin Doctor’ Brain | Why How Things Are Said Changes What You Pick (Even When It Shouldn’t)
Ever choose the "90% fat-free" burger over the "10% fat"…