Cult of You
The IKEA Effect | Why Your Magnificent Brain Loves the Struggle?
The IKEA Effect is the gloriously unhinged tendency to value things more highly just because you built tThe IKEA Effect is the gloriously unhinged tendency to value things more highly…
Top Unpackings
The Mirror-Phase Glitch | Reclaiming Your Digital Reflection
The Mirror-Phase Glitch is the neural distortion caused by seeing ourselves through…
The ‘Reverse-Hate’ Brain | Why Doing Favors Makes You Fall in Love (The Ben Franklin Effect)
"He that has once done you a kindness will be more ready…
Cyberpunk Wellness | The Neural Cost of the Apocalyptic Unveiling
"For of these are all things fitted and fixed together, and by…
The Favor Trap – Why Helping Others Makes You Like Them
"Man is the measure of all things | of things which are,…
Latest Cult of You
The ‘Clumsy Winner’ Brain | Why Mistakes Make You More Attractive (The Pratfall Effect)
The Pratfall Effect states that a highly competent person's likability…
The ‘Reverse-Hate’ Brain | Why Doing Favors Makes You Fall in Love (The Ben Franklin Effect)
"He that has once done you a kindness will be…
The ‘Chess-Master’ Brain | How to See Two Moves Ahead in Life (Second-Order Thinking)
“The most difficult thing in life is to know yourself.”…
The ‘I Deserve It’ Trap | How Good Deeds Sabotage Your Goals (Self-Licensing)
Self-Licensing is the cognitive bias where performing a virtuous act…
The ‘New-Wallet’ Brain | Why One Upgrade Always Demands A Whole New You (The Diderot Effect)
The Diderot Effect | The Slavery of the Scarlet Dressing…
The ‘I-Earned-This’ Brain | Why You Overvalue the Pain of Admission (Effort Justification)
The ‘I-Earned-This’ Brain is a self-preserving mechanism rooted in Cognitive…
The Ctrl-S Brain | Why We Outsource Our Memory to the Cloud (And What Happens When We Log Off)
Your brain isn't a hard drive; it's a magnificent, unhinged…
The ‘Moral Get-Out-of-Jail-Free Card’ Brain | Why Your Good Deeds Let You Be a Little Bad (And How to Trust Your Gut)
In the grand cosmic stage of existence, you are both…
The ‘Auto-Pilot’ Brain | Why You Do Things Without Thinking (And How to Debug Your Habits)
Your brain isn't a conscious driver; it's a brilliant, unhinged…
The ‘My Own Universe’ Brain | Why You Only See What You Already Believe (And How to Jump the Fence)
Your brain is a self-serving editor, a ‘My Own Universe’…