Cult of You
The IKEA Effect | Why Your Magnificent Brain Loves the Struggle?
The IKEA Effect is the gloriously unhinged tendency to value things more highly just because you built tThe IKEA Effect is the gloriously unhinged tendency to value things more highly…
Top Unpackings
The ‘Relative Value’ Brain | How to Make Anything Look Cheap (The Contrast Principle)
"The mind is its own place, and in itself can make a…
The Forensic Architecture of Self Deception | Decoding the Somatic UI
"The man who says that all things come to pass by necessity…
The Cortisol Bypass | Can Bio-Industrial Logic Save Your Focus?
The soul is dyed by the color of its thoughts. - Heraclitus…
The ‘Clumsy Winner’ Brain | Why Mistakes Make You More Attractive (The Pratfall Effect)
The Pratfall Effect states that a highly competent person's likability increases when…
Latest Cult of You
The ‘Why Do I Care So Much?’ Brain | The Psychology of Social Comparison (And How to Find Your Own Path)
You scroll through social media, seeing friends' perfect vacations, successful…
The ‘Why Do I Keep Checking?’ Brain | The Psychology of Compulsive Reassurance Seeking (And How to Trust Yourself)
You've sent an important email, but now you're re-reading it…
The ‘I Just Don’t Feel Like It!’ Brain | The Hidden Power of Amotivation (And How to Reignite Your Spark)
The dishes are piled high. That important project deadline looms.…
The ‘I Can Change Them!’ Brain | Why You Fall for Potential, Not Reality (And How to Love Who They Are)
You meet someone new, perhaps a romantic partner, a friend,…
The ‘It’s Not My Fault!’ Brain | Why You Blame the System, Not Yourself (And How to Take Back Control)
You miss out on a job opportunity. Your magnificent, weird…
The ‘Shiny Object!’ Brain | Why You’re Easily Distracted by Novelty (And How to Reclaim Your Focus)
You're deep in concentration, finally making progress on that important…
The ‘I’ll Do It Later’ Brain | Why Your Mind Loves Procrastination (And How to Outsmart Your Future Self)
You have an important report due, a pile of laundry…
The ‘Lost in the Moment’ Brain | Why Time Disappears When You’re Truly Engaged (And How to Find Your Flow)
You're painting, coding, playing music, or perhaps just completely absorbed…
The ‘I Can’t Stop Comparing!’ Brain | Why Your Mind Always Measures Up (And How to Find Your Own Yardstick)
You see a friend's perfect vacation photos. Your colleague gets…
The ‘I Can’t Stop Thinking About It!’ Brain | Why Your Mind Gets Stuck on Regrets (And How to Find Peace with the Past)
You made a choice years ago – a career path…