Cult of You
The IKEA Effect | Why Your Magnificent Brain Loves the Struggle?
The IKEA Effect is the gloriously unhinged tendency to value things more highly just because you built tThe IKEA Effect is the gloriously unhinged tendency to value things more highly…
Top Unpackings
The Architect’s Awakening | Why You Must Master the Turn
Moving from Content Worker to Sovereign Architect
The ‘Chess-Master’ Brain | How to See Two Moves Ahead in Life (Second-Order Thinking)
“The most difficult thing in life is to know yourself.” — Thales…
The Forensic Architecture of Self Deception | Decoding the Somatic UI
"The man who says that all things come to pass by necessity…
The ‘Relative Value’ Brain | How to Make Anything Look Cheap (The Contrast Principle)
"The mind is its own place, and in itself can make a…
Latest Cult of You
The ‘I Nailed It!’ Brain | Why You Take All the Credit (And Blame the Universe for Everything Else)
You ace a presentation at work. Your magnificent, weird brain…
The ‘Everyone Else Is Doing It!’ Brain | Why You Go Along with the Crowd (Even When It Feels Wrong)
You're in a meeting, and everyone is nodding along to…
The ‘I’ll Just Do It Later’ Brain | Why You Underestimate How Long Things Take (And How to Master Your Time)
You've got a new project at work, a home renovation…
The ‘I Can’t Stop Comparing Myself!’ Brain | Why Social Media Makes You Feel Bad (And How to Find Your Own Shine)
You're scrolling through your social media feed. Friend A is…
The ‘Why Did I Buy That?!’ Brain | Why Impulse Purchases Feel So Good (And How to Outsmart Your Spontaneous Self)
You're just browsing online, or walking through a store, with…
The ‘I Can’t Stop Checking!’ Brain | Why Anxiety Makes You Seek Reassurance (And How to Trust Yourself)
You sent an important email, and now your magnificent, weird…
The ‘I Can’t Stop Eating This!’ Brain | Why Comfort Food Is So Comforting (And How to Find True Nourishment)
You've had a stressful day. Or you're feeling a bit…
The ‘Why Am I So Tired?’ Brain | Why You Feel Drained Even After Sleeping (And How to Recharge Your Mental Battery)
You woke up after a solid eight hours of sleep.…
The ‘I’ll Start Tomorrow!’ Brain | Why You Procrastinate Even When You Know Better (And How to Trick Your Mind Into Action)
You have an important deadline looming, a chore that desperately…
The ‘I Can’t Decide What to Eat!’ Brain | Why Simple Choices Become Epic Battles (And How to Conquer Menu Mayhem)
It's dinner time. You open the fridge, or stare at…