Modern Madness
The Luminal Standard | Why Bio-Industrial Lighting is Essential
"To control the light is to control the frequency of the mind." - The Luminal Directive Bio-Industrial Lighting is the use of high-intensity, frequency-specific light to optimize neural performance. Standard…
Top Unpackings
The ‘It Was Better Back Then’ Brain | Why Your Memories Always Look Rosier Than Reality (Rosy Retrospection)
Rosy Retrospection is the psychological bias that makes us remember past experiences…
The Spiral of Stuff | Why One New Purchase Ruins Your Life (The Diderot Effect)
"It is the privilege of the gods to want nothing, and of…
The ‘Analysis Paralysis’ Brain | Why More Options Make You Miserable (The Paradox of Choice)
"Learning to choose is hard. Learning to choose well is harder. And…
The ‘They Must Be Right!’ Brain | Why You Agree with the Group, Even When You Know It’s Wrong (The Asch Effect)
The Asch Effect describes the tendency of people to yield to group…
Latest Modern Madness
The ‘What Was I Even Looking For?’ Brain | The Psychology of the Endless Scroll (And How to Reclaim Your Attention)
You unlock your phone, intending to check the weather. Suddenly,…
The ‘That Can’t Be Right!’ Brain | The Psychology of Misinformation (And How to Think Critically in a Noisy World)
You see a shocking headline, a viral post, or hear…
The ‘Keyboard Warrior’ Brain | Why You’re a Different Person Online (And How to Be Your Best Self, Everywhere)
You're a perfectly polite, empathetic person in real life. You…
The ‘Just One More Bad News!’ Brain | Why You Can’t Stop Doomscrolling (And How to Protect Your Peace)
It's late. You pick up your phone, intending to check…
The ‘I’ll Just Buy Happiness!’ Brain | Why You Think Money Solves Everything (And How to Find True Joy)
You get a raise, buy that new gadget, or finally…
The ‘I’ll Just Watch One More!’ Brain | Why Binge-Watching Is So Addictive (And How to Reclaim Your Evenings)
You settle onto the couch after a long day, planning…
The ‘I Can’t Stop Scrolling!’ Brain | Why Your Phone is So Addictive (And How to Reclaim Your Focus)
You pick up your phone for "just a minute" to…
The ‘I’ll Just Google It’ Brain | Why We Rely on External Memory (And How to Find Your Inner Encyclopedia)
You're having a debate with a friend about a historical…
The ‘Too Many Options’ Brain | Why More Choices Make You Miserable (And How to Find Your Happy Pick)
You're standing in the cereal aisle, faced with 50 different…
The ‘Stuck Song’ Brain | Why That Tune Won’t Leave Your Head (And How to Get It Out)
You heard it on the radio this morning. Or maybe…