Cult of You
The IKEA Effect | Why Your Magnificent Brain Loves the Struggle?
The IKEA Effect is the gloriously unhinged tendency to value things more highly just because you built tThe IKEA Effect is the gloriously unhinged tendency to value things more highly…
Top Unpackings
Circadian Calibration | Bio-Industrial Logic for High-Output Sleep
Circadian Calibration is the process of treating your biological clock as a…
The ‘Relative Value’ Brain | How to Make Anything Look Cheap (The Contrast Principle)
"The mind is its own place, and in itself can make a…
The IKEA Effect | Why Your Magnificent Brain Loves the Struggle?
The IKEA Effect is the gloriously unhinged tendency to value things more…
The Cortisol Bypass | Can Bio-Industrial Logic Save Your Focus?
The soul is dyed by the color of its thoughts. - Heraclitus…
Latest Cult of You
The ‘I Can’t Stop Thinking About It!’ Brain | Why Repetitive Thoughts Get Stuck (And How to Unhook Your Mind)
You had an awkward conversation yesterday, and now your magnificent,…
The ‘I Can’t Believe I Said That!’ Brain | Why You Blurt Out the Wrong Thing (And How to Engage Your Inner Editor)
You're in a perfectly normal conversation, everything's going smoothly. Then,…
The ‘I Can Do Anything!’ Brain | Why You Get Overconfident (And How to Stay Grounded)
You just watched a YouTube tutorial on plumbing, and now…
The ‘It Won’t Happen to Me’ Brain | Why You Think Bad Things Only Happen to Others (And How to Be Realistically Hopeful)
You hear about a friend getting into a minor accident,…
The ‘What If?’ Brain | Why You Obsess Over Past Choices (And How to Embrace ‘Good Enough.’ Very Nice!)
You just made a decision – big or small. You…
The ‘Bad News First’ Brain | Why You Focus on the Negative (And How to Rebalance Your Reality)
You get a performance review with five glowing compliments and…
The ‘I’ll Do It Tomorrow’ Brain | Why We Overestimate Future Self (And How to Stop Lying to Yourself)
You're making plans for next week. "Oh, I'll definitely hit…
The ‘I’m Not Good Enough’ Brain | Why You Feel Like a Fraud (And How to Own Your Brilliance)
You just landed a promotion, aced a presentation, or received…
The ‘Later, Maybe’ Brain | Why You Procrastinate (Even When You Know Better)
Why You Procrastinate You have a deadline looming. An important…
The ‘Future You’ Problem | Why Your Brain Sabotages Tomorrow’s Self (And How to Help Them)
You’re staring at that gym membership form, convinced that tomorrow…