Cult of You
The IKEA Effect | Why Your Magnificent Brain Loves the Struggle?
The IKEA Effect is the gloriously unhinged tendency to value things more highly just because you built tThe IKEA Effect is the gloriously unhinged tendency to value things more highly…
Top Unpackings
Mind Buzz
The Favor Trap – Why Helping Others Makes You Like Them
"Man is the measure of all things | of things which are,…
The Mirror-Phase Glitch | Reclaiming Your Digital Reflection
The Mirror-Phase Glitch is the neural distortion caused by seeing ourselves through…
The Architect’s Awakening | Why You Must Master the Turn
Moving from Content Worker to Sovereign Architect
The ‘Reverse-Hate’ Brain | Why Doing Favors Makes You Fall in Love (The Ben Franklin Effect)
"He that has once done you a kindness will be more ready…
Latest Cult of You
The ‘Fake It ‘Til You Make It’ Brain | Why Acting Confident Can Make You Confident (Very Nice!)
You're about to walk into a situation where you feel…
The Crown You Crave | Why Your Brain Fantasizes Being a Queen (And Is It Just Women? Very Nice!)
You’re staring out the window, perhaps on a particularly mundane…
The Inner Critic’s Stand-Up Routine | Why Your Brain Loves to Roast You (Very Nice!)
You just finished a presentation. Or sent that email. Or,…
The Collective Shiver | Why Group Energy is Like a Human Rave (Very Nice!)
You’re at a concert, the bass vibrating through your chest,…
Your Life, Your Cult | Why Being Authentically You is the Most Unhinged Rebellion (Very Nice!)
You scroll. Everyone's perfectly posed, perfectly filtered. Their hobbies are…